I know, I know, you think mailing offers and sales material to your clients and customers is a waste of time, right? According to an article in DMNews Magazine, “The US Postal Service expects to end the current fiscal year with a volume decline of 9 billion pieces and with at least a $2 Billion loss.”
I know you’ve said to yourself, self, ‘direct mail doesn’t work and this proves it.’ The truth is that when the economy goes south, large corporations cut their advertising budgets. One of the first to go is direct mail. But this is a big opportunity for you.
Why do you think they stop filling your customers mailboxes? Because, they are driven by advertising agencies. Ad Agencies hate direct mail and love TV, radio, billboards, newspapers, and yellow pages. That’s because they make more money when their clients use these medias.
So what’s our opportunity? If the mail box is becoming less cluttered, our message is more likely to stand out. We won’t be competing with as many others for our client’s attention.
So now’s the time to start creating clever, interesting direct mail pieces that get their attention and cause them to respond. Help keep the US Postal Service afloat and your business growing.
Wayne Story
Dr. Direct Response Marketing (for Small Business)
Get your copy of: “5 Fast Steps To Getting More Customers in the New Economy”
More Info on Wayne at his Small Business Marketing & Advertising Website
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